- Figure out who your event audience really is and what matters most to them.
- Articulate specific results that will give your event tremendous energy.
- Examine how you make decisions and the impact of these decisions on your event.
- Determine strategies to connect you, your team, and your organization with the goals of your event.
- Brand by establishing the name and mission as the event's brand.
- Create an over-all look and feel for all print and digital deliverables.
- Determine the voice and messaging used in all communications, including public relations and marketing materials.
- Develop a brand strategy to ensure consistency across all platforms and strengthen the brand identity